What are delivery metrics?
Delivery is the first step in ensuring that your subscribers see your message. The next bit is understanding if they've read it. We do both!
When you send messages to your subscribers, we want to show you when we're certain that they've received it. Our desire is to show you a holistic view of your audiences reachability regardless of how you interact with them. Currently, we support our MessageSpring app, email and SMS. We provide delivery metrics for each channel.
Based upon what you read below, you should understand that it's beneficial to have most or all of your audience members subscribe to you via the MessageSpring app. Email is easy and SMS is convenient, but most people don't open emails and SMS isn't entirely reliable. However, we do a very good job providing metrics across channels.
On the left side of the message delivery metrics, we show the people who received the message. On the right, we show the people who've not yet received the message.
MessageSpring App
After you send your messages, we can instantly detect and report to you whether it was delivered or not. That's because we own the entire route from your web browser to our app.
SMS
This is the most difficult channel for which to detect delivery. Imagine all of the phone companies, mobile networks and other bits and bobs around the world that make SMS delivery possible.
Email
Once messages that are delivered to your subscriber via email arrive in their Inbox, we get a report back from the email world that the email has been delivered. However, this can happen quickly or slowly depending upon man factors that are out of our control.
When you send messages to your subscribers, we want to show you when we're certain that they've received it. Our desire is to show you a holistic view of your audiences reachability regardless of how you interact with them. Currently, we support our MessageSpring app, email and SMS. We provide delivery metrics for each channel.
Based upon what you read below, you should understand that it's beneficial to have most or all of your audience members subscribe to you via the MessageSpring app. Email is easy and SMS is convenient, but most people don't open emails and SMS isn't entirely reliable. However, we do a very good job providing metrics across channels.
On the left side of the message delivery metrics, we show the people who received the message. On the right, we show the people who've not yet received the message.
MessageSpring App
After you send your messages, we can instantly detect and report to you whether it was delivered or not. That's because we own the entire route from your web browser to our app.
SMS
This is the most difficult channel for which to detect delivery. Imagine all of the phone companies, mobile networks and other bits and bobs around the world that make SMS delivery possible.
Once messages that are delivered to your subscriber via email arrive in their Inbox, we get a report back from the email world that the email has been delivered. However, this can happen quickly or slowly depending upon man factors that are out of our control.
Updated on: 27/01/2023
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