• What are Groups?

  Businesses and organizations are collections of stakeholders. For example, companies generally have employees, investors and customers. Others have other stakeholders such as the public, regulators, visitors, guests, etc. There's really no limit to the combinations of collections of people. MessageSpring makes it easy for you to group people in ways that are meaningful to your business, community, school, church, etc. For more information on how to add groups, please see the Adding Groups (/eFew readers

• Why grouping your audience is crucial

  Putting your audience into groups is known as segmenting. We will use variations of the word "segment" in this article because it simplifies what we have to say. Segmentation is a very powerful communication technique. The reason is that your audience prefers more personalized interactions from your business. It’s known that segmented messages have 14 per cent higher open rates and 101 per cent higher click-through rates than non-segmented ones.Few readers